TikTok is introducing a fresh option that enables them to lessen the amount of AI-made media appearing in their feeds. This move comes as the platform disclosed that it presently contains over 1 thousand million content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a full-scale rollout. This advancement comes amid a increase in AI content, fueled by emerging AI video creators.
The Broader AI Trend
Recent reports that approximately 10% of the most rapidly expanding content creators on a popular video site only show AI-generated videos. A significant portion of this output is deemed “AI slop”, a phrase for inferior, bulk-generated content that is frequently illogical or surreal.
Based on user feedback that numerous viewers enjoy content produced via AI tools, from AI artwork to science explainers, and we want to offer the community the option to increase or decrease of that, depending on their own preferences,” commented a spokesperson.
Volume and Proportions
TikTok announced that there are currently 1.3 billion videos on its service labeled as artificially created. In total, over 100 mn media items are uploaded to the app every day, making AI content a limited portion of its complete catalog.
User Control Features
Users will be capable of limit or boost the level of AI-generated videos they see by accessing the topic control feature in the platform and choosing “AI-generated content”. Other topics that currently be adjusted under the tool include news, fashion, cosmetics, and movement.
Platform Guidelines
The platform’s guidelines mandate creators to identify lifelike artificially created content, and it prohibits dangerous AI impersonations of public figures or crisis events. Any authentic-looking AI-generated clip that is unmarked can be removed under its user guidelines.
Additionally, the service will now apply an AI-generated tag to content created with its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This action is aimed to help prevent users from attempting to circumvent the labeling process.
Responsible AI Funding
The company is also launching a $2 million educational fund for specialists and groups to produce learning resources about responsible artificial intelligence. This initiative will benefit charitable organizations focused on training coding and technology.
Content Safety Approach
The video-sharing app has defended its moderation strategy, during discussion over proposals to lay off a large number of content moderators in Britain. The company is planning to eliminate a significant number of roles in its content moderation division in its British office, with labor groups and online safety experts expressing worry that staff are being displaced by AI moderation.
A trust and safety lead stated that people-led review would remain essential, but automated tools can protect employees by filtering out the most harmful content ahead of it gets reviewed by humans. TikTok reported a significant reduction in explicit and harmful content seen by safety staff over the past year due to reliance on its machine learning processes.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we additionally believe it’s very important to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
